Luz of Willow and Jax transformed Dwell Wright Interiors’ client onboarding experience into a beautifully branded extension of Kaylyn’s design philosophy—warm, refined, and attentive. With rich earthy tones, charming illustrations, and a cohesive narrative, Luz crafted a suite of materials that blend clarity with creativity, ensuring every client feels supported from the very first interaction. Thoughtfully designed and seamlessly integrated, these branding elements reflect the same care and sophistication that define Kaylyn’s interiors, setting the stage for an elevated client journey.

From Willow and Jax… In collaboration with Dwell Wright Interiors, we spent a full focused Design Day creating client onboarding materials to complement Kaylyn Wright’s upcoming website launch. While Kaylyn had a clear vision of how she wanted things to feel, she needed help gaining more clarity in her process and bringing all of the details together.

We kicked things off with a strategy session to map out her client journey, spot any gaps, and plan the deliverables she needed. After this session, and with a better understanding of Kaylyn’s process, we crafted all the written content for her materials, including key onboarding elements like her standard process, office policies, expected timelines, deliverables breakdown, and answers to frequently asked questions. Kaylyn had an opportunity to review everything, make any adjustments, and approve the copy before we moved into the design phase.

With Kaylyn’s existing assets in hand, we were able to discover her unique graphic style: eye-catching linear elements, rich earthy colors, and charming illustrations. and transform them into practical client-facing documents. Using her existing brand guidelines and strong social media presence as inspiration, we designed materials that feel both professional and welcoming—just like the Dwell Wright brand itself.

Our collaborative approach is central to delivering cohesive assets and ensuring a seamless visual narrative. In Kaylyn’s case, she had already invested in developing key brand elements—a distinctive logo, sophisticated color palette, custom illustrations, and carefully crafted social media graphics. Rather than starting over from scratch, we found creative ways to weave these existing assets throughout all the materials, honoring her previous investments while ensuring everything looked and felt cohesive across her different marketing channels.

“The comprehensive suite of onboarding tools we created gave Kaylyn complete confidence in her ability to guide new clients seamlessly through their interior design journey, from initial inquiry to the formal welcome experience.”

– Luz Perez Brown

Discover the talent behind the story… Content & Graphic Design: Willow and Jax · Interior Design: Dwell Wright Interiors · Logo Design: Morgan Crockett · Illustrations: Party Krill: · 3D Rendering: Duke Renders