Aly Morford co-founded Pure Salt Interiors with best friend and business partner Leigh Lincoln in 2015, with a vision of creating inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, natural, and functional design. She brings an unwavering entrepreneurial spirit to Pure Salt, allowing the business to accelerate its growth through creativity, strategic risk-taking, and hard work. Founded on the philosophy that the home is the foundation for life, Aly is committed to creating beautiful yet functional family-friendly spaces where life’s best moments happen. 

PURE SALT INTERIORS

Kristen Forgione is the Founder and creative force behind THELIFESTYLEDCO design firm and retail shops, specializing in a minimal and modern aesthetic called, Organic Desert Living. After ten years in career fields from finance to hospitality, it was her stint in Los Angeles fashion school that reignited her childhood passion for all things color and design. Now calling Arizona home, Kristen's firm has led the west coast design market since 2012 with clients nationwide, a design studio, retail shops and a team of desert loving designers and support staff.

THELIFESTYLEDCO

Gail Davis is renowned for crafting elegant interiors that feel soulful, livable, and personal. For 15 years, she has applied her formal design training to homes across the country, transforming houses into her clients’ forever homes. Though her spaces are steeped in classical decorating principles, she is passionate about crafting interiors that are comfortable, functional living spaces. Gail studied at New York School of Interior Design and honed her craft interning at two of New York City’s most prestigious firms—Bunny Williams Inc. and David Kleinberg Design Associates. She is also the host of Design Perspectives, an industry-leading podcast welcoming design experts and covering topics to inform and educate creatives.

GAIL DAVIS DESIGNS

As the Co-Founder of Pure Salt Interiors, Leigh Lincoln has helped build the firm into a leading design studio known for its clean, natural, and functional interiors that are also approachable and family-friendly. She brings a unique combination of creative and business experience honed from over a decade of senior management at some of the country’s most prestigious ad agencies. She leads from the heart and skillfully brings together the needs of the client with her own creative vision for a successful partnership. Together she and Aly created a proprietary, highly flexible, and fully-transparent three-phase process that invites anyone to take part in the Pure Salt lifestyle.

PURE SALT INTERIORS

With nearly a decade of experience in creating digital editorial content, Melissa Baran's passion is to inspire others to infuse their everyday moments with beauty and intention. She launched Haven in August 2018 with a distinct mission to create an online community—one that thoughtfully connects inspiration seekers with lifestyle creatives, by delivering quality content and empowering entrepreneurs. Shortly after, she set forth the inception of the Haven Workshop, a boutique-style learning experience for designers. In 2021 she launched Haven's first retail shop.

Haven

Renee Bush founded Tandem to address the conflict that often arises in the space between creativity and structure in business. She knew there was a better way to achieve success—by creating a sharp vision and building systems that work in tandem with the design process instead of trying to control it. Tandem puts design at the center of everything we do. We look at each client, business, and vision individually to find the best possible solution to align with our client’s values and desired goals. Renee is a business-minded problem solver. She understands the interior design industry, knows how to get straight to the heart of any issue, and always has a creative solution up her sleeve. Renee has worked with design firms including Studio McGee, Light & Dwell, Boxwood Avenue, High Street Homes, Susannah Holmberg Studios and more.

TANDEM

With an eye toward texture and balance, celebrity interior designer Nikki Chu's signature mix of comfort and glamour is unmistakable in both her interior and product designs, where modern and sophisticated lines meld with global-inspired patterns. Nikki joins us to talk about the impact and importance of brand partnerships and her own collection with our workshop partner, Jaipur Living.

JAIPUR LIVING

Raquel Langworthy is a photographer based in NJ/NY focused on interior and brand photography for clients near and far. She earned a BFA in art history from the University of Michigan, as well as an M.S. from the VCU Brandcenter (a program that marries strategy, creative and business). Since focusing on photography full-time in 2011, she has worked with both commercial brands and small businesses alike, including Discovery Channel, Boden Clothing, Canon, Subaru, St.Frank, and Semihandmade. She has been published across a variety of publications including Architectural Digest, Domino, Rue, and House Beautiful. Raquel’s unique blend of styling, technique, and forging creative connections with her clients, creates lived-in spaces and captures the specific beauty of each client’s vision. Simply elegant, her unhurried and professional style is one that merges light, texture, and mood with the intelligence of conviction and taste.

INTERIOR PHOTOGRAPHY