Allison Willson’s new brand identity, created by Duelle Made, beautifully reflects her timeless design philosophy and growing reputation as a top residential interior designer in Toronto. Drawing from the natural textures and rich tones in her work, Tia Hughes crafted a visual identity that exudes warmth, confidence, and elegance. Complemented by photography from Patrick Biller and messaging by Laer Studio, the cohesive brand experience highlights Allison’s talent and attracts clients with similar refined tastes. Tia shares more about her process in the story below.

From the brand designer… Allison Willson is a prominent residential interior designer based in Toronto, Canada. She specializes in transforming entire homes, working on new construction projects, and providing large-scale furnishing and styling services. Over the past three years, her business has grown rapidly and attracted significant media attention. With such a spotlight on her work, it was time for her brand image to fully embody the striking designs she clearly puts her whole heart into.

Allison’s interiors are known for their intricate layers and timeless style that mixes different elements to create a look that lasts. The primary logo echoes her design philosophy with a classic serif typeface that has been subtly customized to highlight her dedication to superior service with a personal touch. The brand itself now gives off a welcoming, confident, and trustworthy energy. For the colour palette, we drew inspiration from the natural textures and earth tones prevalent in Allison’s work. These rich, sophisticated, and organic shades evoke warmth, comfort, calmness, and security, mirroring the emotions her clients desire in their living spaces.

Our task as Allison’s brand partner was to create a unified look and feel for her visual identity, both online and offline – one that mirrors her evolution and underscores her reputable nature. We approached the project with the goal of drawing in clients with similar tastes while highlighting her enduring, well-curated, and livable style.

Tia Hughes

When potential clients visit her newly redesigned website, they’re greeted by a captivating and polished digital experience that’s both cohesive and user-friendly. The core brand elements are seamlessly paired with remarkable professional project photography by Patrick Biller, compelling messaging and copy by Laer Studio, and enthusiastic client testimonials.

By developing a more personal visual identity and website, Allison now has a strong, balanced brand image that will continue to shape a positive public perception. Combined with her unwavering talent and notable press, this carefully-formed brand journey reinforces her values and unique style, solidifying her position as a leading interior designer in her market.

Like what you see? Take a peek at the talent behind the story… Brand Identity & Website Design: Duelle Made · Interior Design: Allison Willson · Photography: Patrick Biller · Brand Messaging/Copy: Laer Studio