After years of carefully growing her business, designer, Lauren Nelson, sought a refresh of her brand identity and website to reflect her evolution. Sophia Studio artfully infused Lauren’s design aesthetic into a timeless new logo, cohesive brand guide, and a website that’s both sleek and user-friendly. This powerhouse collaboration has created a suite of beautiful branding that hits the mark every time. Keep reading to learn how it came to fruition.
From the brand designer… Lauren Nelson, a visionary interior designer, approached us to redefine her brand identity, revamp her outdated website, and update her bio and team imagery. Our goal was to align her brand visuals with the evolving nature of her design aesthetic. Through a collaborative journey that began with in-depth discussions to grasp her vision and design preferences followed by feedback, refinement, and open conversation, we were able to identify her brand voice and bring it to her website in a powerful way.
Her existing website, built on an older version of Squarespace, presented limitations in both aesthetics and functionality, hindering Lauren’s desire for a dynamic design and easily maintainable portfolio. Our website redesign not only captured Lauren’s design essence but also integrated a user-friendly content management system to empower her team for seamless updates.
“Sophia is very organized and efficient, provides clear communication, and is a great partner in design – offering thoughtful ideas and incorporating feedback graciously. Her web design and branding process was seamless and she somehow made headshots a relaxed and easy process, despite our team being very anxious about it. The photos turned out beautifully and I will definitely be using her again for any photo needs. Overall working with her was an excellent experience and I would highly recommend Sophia!” – Interior Designer, Lauren Nelson
A crucial aspect of this project was the professional photoshoot. We carefully planned the session to not only capture Lauren and her team authentically but to provide a visual narrative for the website and future press articles.
The culmination of our efforts resulted in a stunning new logo, a comprehensive brand style guide, and a fully developed website. Lauren’s refreshed brand identity now seamlessly integrates with her design aesthetic, and the redesigned website stands as a modern, user-friendly platform.
Like what you see? Take a peek at the talent behind the story… Brand & Website Design: Sophia Studio · Interior Design: Lauren Nelson Design · Photography for Feature Image: Seth Smoot
