Luz of Willow & Jax approached the rebrand of JMorris Design with a focus on depth, translating Jennifer’s bold, color-driven aesthetic into a layered and highly considered visual identity. Grounded in a high-touch, collaborative process that balances refinement with personality, the brand feels as dynamic and distinctive as the work it represents.
From Willow & Jax … JMorris Design is a bespoke interior design studio led by Jennifer Morris, based in Brooklyn, NY. Her studio is rooted in a high-touch process that marries traditional and modern sensibilities to create spaces that are joyful, colorful, and completely unexpected; environments that feel as emotionally resonant as they are visually striking.
When Jennifer came to Willow and Jax, her existing brand had served its purpose but no longer reflected the depth and sophistication of her work. It felt flat where her interiors were layered, and quiet where her aesthetic was bold. The goal was to create something that could hold its own alongside her portfolio, refined enough to signal her positioning in the premium market, and distinctive enough to feel unmistakably hers.
“A brand that reflects your distinct point of view is one that attracts clients who already understand your value.”
– Luz Perez Brown, Willow & Jax
“Luz helped me update branding that had aged out as my work and vision evolved. She helped me reimagine visuals that accurately reflect my style of work, what my studio excels in, and the work we hope to manifest.”
– Jennifer Morris, JMorris Design
During a focused Design VIP Day, we moved quickly and intentionally. Working closely with Jennifer throughout, we built out a full logo suite: primary logo, secondary logo, variations, and submarks – alongside a color palette, updated website typography, and a set of client-facing brand assets. Every decision was guided by her brand keywords: joyful, approachable, bespoke, luxurious, colorful, and unexpected.
The result is a brand identity that finally matches the caliber of the work behind it. One that feels energetic, poised, and deeply aligned with who Jennifer is as a designer and the clientele she serves.
Discover the talent behind the story… Brand Design: Willow & Jax · Interior Design: JMorris Design · Photography: Kirsten Francis Photography
