Haldon House Design’s new brand identity is a masterful reflection of their ability to harmonize old and new, masculine and feminine, into interiors that are both iconic and deeply personal. Renee Bush and her team at Tandem, expertly crafted a visual narrative that embodies bold sophistication and artistic nuance, perfectly aligning with Autumn and Andre’s deeply personal approach to design. Renee ensured that every element of the brand exudes the warmth, artistry, and individuality of Haldon House’s bespoke interiors. Discover how she brought the vision to life and explore Haldon House’s work, beautifully captured by photographer Jason Varney below.

From the brand designer… Haldon House was an incredible client to work with because they had such a clear vision of who they are and what inspires them. As brand designers, we want to create something that complements and reflects our clients’ work. We want to make sure everything is aligned to their aesthetic, client experience, and the curates the right perception to attract their ideal clientele. The brand visuals are a big part of that. Additionally, we want to try and design a logo and brand identity that evokes a certain feeling and curates a distinct perception.

Haldon House is a bespoke interior design firm providing deeply personalized living spaces that are artful sanctuaries. Founded by Autumn and Andre, Haldon House crafts environments that enhance the experience of home through each project with a deep understand of how design impacts wellbeing. We drew inspiration from their core values to bring their brand design to life.

Artful

Haldon House approaches each project with a discerning eye, meticulously layering textures, tones, and eras to create richly nuanced interiors. Their spaces are a harmonious blend of natural materials, unexpected objects and artful touches, where every detail contributes to a cohesive, timeless narrative and a home that is an iconic work of art.

The juxtaposition of historical and modern and masculine and feminine is seen in the typefaces we put together. They create balance through juxtaposition, which we replicated with a more bold and masculine logo but a more artistic and soft brand mark. Their brand mark was inspired by the common thread that goes through all of their projects, which is their innate aesthetic that masterfully balances old with new and masculine with feminine.

Iconic

The homes Haldon House designs transcend time and trend, each a unique masterpiece of balanced contrasts and sophisticated allure. Their designs are instantly recognizable yet impossible to replicate, a testament to their intentional and personalized approach. While their process remains consistent, every result is wholly original, reflecting the distinct character of its inhabitants.

At Tandem, we do our best to avoid trends and to not lean too heavily into what the designer wants, but more what their brand needs. We wanted their brand to feel cool, but not pretentious. To feel luxurious, but not stuffy. We wanted to give it an editorial feel inspired by established fashion brands that are fresh and innovative. Overall, we wanted their brand to be able to grow and evolve while remaining uniquely true to them—iconic.

Warm

Haldon House crafts sophisticated yet inviting spaces, balancing luxury with livable warmth. Through rich textures, moody palettes, and thoughtful material selection, they create enveloping environments that don’t compromise on style.

Their custom color palette was selected to highlight their work without taking attention away from their stunning imagery. Their soulful approach to design extends to their client relationships, fostering a warm, collaborative atmosphere that honors the personal nature of home design, and the colors in their new branding conveys this message to their ideal clients.

Like what you see? Take a peek at the talent behind the story… Brand Strategy & Design: Tandem · Interior Design: Haldon House Design · Interior Photography: Jason Varney · Stylist: Kristi Hunter