How This Successful Boss Lady Schedules Her Workday

Career

There is no better day than a Monday for the topic we’re diving into today with talented lifestyle creative, Anastasia Casey of The Identité Collective. We’re chatting about a workday schedule that boosts productivity. Something we’re all after, right? Whether you’re an entrepreneur or not, having a solid routine is key and I have no […]

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There is no better day than a Monday for the topic we’re diving into today with talented lifestyle creative, Anastasia Casey of The Identité Collective. We’re chatting about a workday schedule that boosts productivity. Something we’re all after, right? Whether you’re an entrepreneur or not, having a solid routine is key and I have no doubt you’ll find some great takeaways from Anna’s workday. Tomorrow, she’s returning as our fourth Haven Maven and I can’t wait for you all to get to know this gem even better. Before you dive into her workday schedule below, take a second to learn a bit about what exactly she does on The List—she is our first Business + Branding expert and we cannot wait to grow this new category in the coming weeks and months, which will provide lots of resources for you!

From Anastasia Casey of The Identité Collective… It wasn’t until very recently that I put some actual structure to my workday and since I’ve done this, I’ve boosted my productivity immensely! If I had to guess, this new schedule has me finishing tasks 50% faster. You can read about how and why I implemented new things to schedule my workday here. It’s so helpful to have some insight to how other design professionals structure their day and I’m so excited to share my routine with you all today, in hopes that it will inspire you!

I group my days into three parts, and each day has a theme. Additionally, I don’t sleep with my phone next to me anymore, I don’t check emails until after lunch, and I close all browser windows except for what I’m working on. While my daily theme and schedule may very, these key items remain constant all week. Lastly, we don’t have children. That is obviously a game changer and incomparable to what your schedule may look like if you do. However, I hope you find some inspiration in this candid layout, which you can apply to what works for you and your family.

Monday

Theme: Social Media Scheduling
(to give you a reference point, we currently have 7 full-service social clients and we schedule 14 days out, so we alternate half of our clients one week, then half the next.)

7:45 Wake Up + Get Dressed*

8:00 Breakfast

8:20 Short Dog Walk

8:45 Sit at Desk, Restart Computer**

9:00 Client #1 Social Media Content Scheduling – photo curation, copywriting, hashtag research, engagement data

10:30 Client#2 Social Media Content Scheduling

12:00 Client #3 Social Media Content Scheduling

1:30 Lunch Break

2:00 Emails + Admin

3:00 Client #4 Social Media Content Scheduling

4:30 Swim

5:30 Shower + Get Dressed

5:45 Pick-up House / Prep Dinner

6:00 Walk Dog

7:00 Cook + Eat Dinner

8:00 Hang with Quinn

8:30 Post to IDCO Instagram (while hanging with Quinn)

9:30 Personal Projects ***

12:00 Bed Time

Tuesday

Theme: Client Creative (we currently carry no more than 2 full service web design+ branding clients at a time, to give you a reference point)

7:45 Wake Up + Get Dressed

8:00 Breakfast

8:20 Short Dog Walk

8:45 Sit at Desk, Restart Computer

9:00 Client #1 Branding Project time block

11:45 Social Client Check-in + Engagement

12:30 Lunch Break

1:00 Emails + Bookkeeping

2:00 Client #2 Branding Project time block

4:30 Swim

5:30 Shower + Get Dressed

5:45 Pick-up House / Prep Dinner

6:00 Walk Dog

7:00 Cook + Eat Dinner

8:00 Hang with Quinn

8:30 Post to IDCO Instagram (while hanging with Quinn)

9:30 Personal Projects

12:00 Bed Time

Wednesday

Theme: Client Deliverables

7:45: Wake Up + Get Dressed

8:00 Breakfast

8:20 Short Dog Walk

8:45 Sit at Desk, Restart Computer

9:00 Client #1 Creative Work

10:30 Client #1 Prepare Deliverables

12:00 Client #2 Creative Work

12:30 Lunch Break

1:00 Social Client Check-in + Engagement

2:00 Emails

2:30 Client #2 Prepare Deliverables

4:00 Errands****

5:45 Shower + Get Ready

7:00 Date Night with Quinn

8:30 Post to IDCO Instagram (while hanging with Quinn)

11:00 Bed Time

Thursday

Theme: Inquiries + Deliverables

7:45: Wake Up + Get Dressed

8:00 Breakfast

8:20 Short Dog Walk

8:45 Sit at Desk, Restart Computer

9:00 Client #1 Send Client Deliverables with Tutorials/Updates
(this gives them the weekend to review + respond)

11:00 Client #2 Send Client Deliverables with Tutorials/Updates
(this gives them the weekend to review + respond)

1:00 Lunch Meeting

2:30 Social Client Check-in + Engagement

3:00 Emails

3:30 Proposals Go Out to Any Inquiries of the Week

5:45 Pick-up House / Prep Dinner

6:00 Walk Dog

7:00 Eat Something

8:00 Personal Projects
(Quinn’s plays hockey so I work late)

12:00 Bed Time

Friday

Theme: Flex Day

Studio hours are closed + housekeeper comes. If I’m behind on a deadline, I’ll work from Austin’s gorgeous new Central Library Branch. If I’m on schedule, I will take a ‘me’ day. This usually includes “fun” errands like shopping, manicures, or mid-day movies. Once a month, Fridays are our shoot days with our photographer, Madeline Harper.

Items of Note

* I work from a home office, and hardly have in-person meetings. Getting “dressed” for me is probably much easier than most. I do get dressed in real, full outfits, every day. I use a capsule/edited wardrobe, so every outfit is pretty put together. I have my hair chemically straightened, so air dried hair just needs a brush. I have lash extensions, so I don’t put makeup on in the mornings, either. If I had a shared office, or if my team wasn’t remote, this process would be much more extensive than 15 minutes.

** It’s imperative in your computers performance (especially as a graphic, web or interior designer) to restart your computer every day. It’s short term memory that runs the Creative Suite. Every time you restart, you’re refreshing that very limited short term memory. I promise, your computer will thank you.

*** Personal project will include any blogging or content updates for IDCO, SEO updates for IDCO, Pinterest, + any non-profit design work.

**** It is not lost on me how fortunate I am. My husband is incredibly self-sufficient and carries the majority of the daily household tasks with a smile. I use Instacart to do my grocery shopping because it’s neither something I enjoy, or am good at. We have an incredible housekeeper once a week, so minimal housekeeping is needed each day. Errands typically involve sending off any client gifts, prop shopping, or household chores out and about. We do not have children, and therefore have flexible schedules.

Photography: Madeline Harper


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