From The Identité Collective… 2019 has officially begun and you need these 2 steps to update your website for the New Year. Normally, our website tutorials are lengthy and in-depth, but todays you can conquer in less than three minutes. Kick off 2019 on the right foot with these 2 steps to update your website for the New Year!
Update your website footer copyright to be current for 2019. “Copyright 2018 – [insert business name here]. All rights reserved.” Don’t forget to hit save and publish.
Submit your updated website to Google for indexing. Google “crawls” websites to find content periodically. Often, smaller websites aren’t crawled as frequently. You can ensure Google has your most current version of your website by clicking here.
Spend an hour updating all your blog posts in 2018 to cross reference each other properly. For example, if you revealed a kitchen project in February of last year, go back and link to the other three kitchens you revealed later in the year. A simple paragraph at the end of a post such as “Looking for more inspo? Check out our Project Name, Project Name and Project Name for our latest kitchen designs.”
You can do the same in your portfolio projects! Include in a description links to similar projects your potential clients might be interested in seeing. These backlinks not only help your user experience, so you can guide your website visitors to finding the content they’re looking for and inviting them to stick around.
Optional Step Four
If you’re on a roll and ready to improve your website’s visibility even further, follow these quick steps to drastically improve your SEO. Are you an interior designer or lifestyle brand? Click here to easily update your website portfolio. Feel like you need a little extra help? Work with us here. Unclear on what to expect when working with a web designer? We’ve broken down the entire process for you right here.
You might also love these helpful posts:
- How to Craft the Perfect About Page
- The Best Hashtags for Interior Designers
- How to Get Your Work Published
- How To Spend Your 2019 Marketing Budget
- How This Successful Boss Lady Schedules Her Workday
The Identité Collective is a full service creative studio for interior designers and boutique lifestyle brands. Offering bespoke branding, web design and social media content creation, we help brands built around beautiful living elevate their digital presence to represent the physical spaces they design. Want to work together? Shoot us an inquiry here.